Category: Content
-
All your databases are belong to us
My latest project is to analyse the content database strategy of a major multimedia publishing company. Like many media companies around today, its business model has changed dramatically to take on board different methods of broadcasting its output. And like …
-
The Mystery of Google’s Page Rank Punishment
So, you know I wrote about the cuts in Google’s page rank and how it was hitting people who’d bought in links and were feeling the pain of Google’s ethical stance? Well now I’m not so sure. Yesterday, Barablu — …
-
Google Reinforces the Content Route
Google has just dropped a bombshell on many sites who obviously thought they’d got SERPS licked. They’ve cut huge swathes off the PageRank scores of many big name sites including engadget.com, forbes.com and problogger.net. In some cases the …
-
Statistical Nightmares
Just finished my first week at barablu.com and we’re all expecting that the results should be coming through soon. Actually, it looks like the results are coming through sooner than we expected and in surprisingly good shape. Hopefully it’s not …
-
Helping the best to get noticed
’ve just taken up the post of Online SEO Manager for barablu.com, a leading light in the field of Mobile communications over Internet Protocol or MoIP. Barablu have been around for around a decade perfecting VoIP technology which they …
-
The Bikini Effect
I discovered an interesting post on SEO Blog spidersecret.com the other day, although it dates back to July 24. Headed “So what if you give most of it away?: The Bikini Concept“, it discusses the thorny question of …
-
News from The Front
I’m still amazed at the number of people who ask for a “splash page” on their site: preferably something with lots of animated gifs “because they look nice”. It’s become almost a mantra with me that home pages must provide …
-
The Case for Web Content Planning – Part 1
If you’re new to the wide world of the web, or even considering the relaunch of an existing site, then you should really be giving some thought to a strategy for content. A lot of sites around today happened without …
-
Five ways to damage your SEO with content
1. Write Rubbish If your content makes no sense, if it’s dull and irrelevant, if not even your mother would make it all the way through, then you can be sure it will be bad for SEO. Make content interesting, …